* In present era selling became complicated task.
* There may be stiff competition.
* There may be substitute products.
* Products have become consumer oriented.
* Consumer have become more sophisticated.
* To inform prospective buyers about the existence of a product and its satisfying capabilities.
* Communication is essential in exchange activities.
* The prior idea of a production is sales.
* People should know the availability of the product.
* This is possible only when there is good propaganda.
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