* Marketing is the process by which the companies create customer interest in product or service.
* It generates sales techniques, business communication, business development.
* It is an integrated process.
* Companies build strong customer relationship & create value for their customers and for themselves.
* Direct Marketing.
* Advertising.
* Sales Promotion.
* Public relation (or) Publicity.
* Corporate image.
* Sponsorship.
* Product placement.
* Digital marketing.
Direct Marketing:
* Direct marketing involves direct communication with selected targeted customers on a one to one basis to obtain a immediate response and cultivate long lasting customer relationship.
* For example: mail, fax, E-mail, Telephone, Internet, etc.
Advertising:
* It is a paid presentation and promotion of good ideas, goods, or services by an identified sponsor in a mass media.
* Example: print ads, Television, catalogues, posters, banners, motion pictures, radio, etc.
Sales promotion:
* A variety of short term incentives to encourage trial or purchase of a product or a service.
* It stimulates market demand or improve product availability.
* It is used to increase customer demand.
* Examples: Coupons, product samples, exhibition, demonstration (Demo), etc.
Public relation or publicity:
* Building a good relationship with the public by obtaining favorable publicity.
* It helps in building a good corporate image and avoiding unfavorable publicity.
* It includes paid and free publicity to stimulate discussion and interest.
* For example: Newspaper, Magazine, Television, Radio, Etc.
Corporate image:
* Compaigns have been considered as a part of the promotional mix.
Sponsorship:
* It is an event or a contest or a race is a way to generate positive publicity.
Product placement:
* It is paying a movie studio or T.V show to include a product or service.
Digital Marketing:
* It is the marketing of products or services sing digital technologies or an equipment mainly on internet.
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