Tuesday, 20 October 2020

What are the types of advertising?

Types of Advertising:

                          * Retail advertising.
                          * Classified advertising.
                          * Board advertising.
                          * Broadcast advertising.
                          * Non product advertising.
                          * Public service advertising.
                          * Convert advertising.
                          * International advertising.

   Retail advertising:

                        * The shops included only branded items.
                        * This is also used in the tourism and banking industries.
                        * In digital marketing it is controlled via Geo-marketing and Geo-targeting. (Geo mean Geographical).
                         * Example: Banners will be shipped only in a particular environment.

Classified Advertising:

                        * To give their company advertisements through newspaper.
                        * It is the form of advertising which is particularly common in newspaper, online and other periodicals, which may be distributed free of charge.
                         * Classified advertising are much cheaper than the large display advertising (Banners) which are used by business.

Public service advertising:

                          * It is also known by the name fixed outdoor advertisement.
                          * Public service advertising is using the technique of commercial advertising for non-commercial purpose.
                          * It is mainly a tool to promote social wefare.

Convert advertising:

                          * To convert any way of their messages into advertisement form.

Broadcast advertising:

                          * Generally speaking, broadcast advertising is radio, television, and internet advertising.
                          * The commercials aired on radio, and televisions are an essential part of broadcast advertising.
                          * The broadcast advertising like television and radio reaches a wider audience as opposed to the print media.

Board advertising:

                         * This type of advertising is mostly used
on football matches, also there are more general forms such as billboards, and posters.
                         * Board advertising first appeared around football stadiums in 1970.

International advertising:

                          * International advertising is also known as "Global advertising".
                          * It consists of collecting, processing, analyzing and interpreting of information.
                          * Between 1930 and mid of 1950s the number of international advertising agencies were declined.
                          * Coca-Cola is the best example of international advertising and they used more strategies on international advertising to build or develop their company's image.

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